How to use Facebook Business Manager Account for Ads Campaign

One day, I asked my students “What is Facebook Business Manager?” and I was surprised that some had no idea what it is. If you don`t know what Facebook Business Manager Account is,

then this post will help you understand everything you need to know.

Facebook has many features and tools that businesses and organizations can and should use. A solid Facebook presence helps you engage potential customers and grow your business.

And this is why it`s necessary that every business owner knows how to advertise on Facebook using the Facebook business manager.

In these articles, you`ll learn how to advertise on Facebook (more on Facebook campaign budget optimization), Facebook advertising cost, Facebook marketing, how to create a Facebook business page, and many more.

Do you know that having a Facebook business manager account or page helps to legitimize your organization in the customer`s eye?

Every business and organization should have a Facebook profile. There are so many ways to promote your business on Facebook, follow this simple guide:

Facebook Business Manager Account – Three things to learn before using Facebook Ads Manager or Business Manager to create your Facebook ad campaign

#1. Study and uncover your ideal audiences

Facebook provides different tools that allow you to find potential customers based on virtually any parameter.

Align your ad creative and copy with your offering and audience. If a prospect is less familiar with your brand, the less complex your ad should be. Therefore, choose the right Facebook ad.

#2. Understanding how to manage your business or organization`s website

A feature called Facebook Pixel helps website owners build remarketing lists and helps you find out what kind of return you`re getting on your ad spend.

#3. Understanding the different Facebook ad format

There are more than a dozen ad formats available to you across Facebook and Instagram, know how they work to make the right decision best for your business and how to advertise on Facebook using even one of their advert types.

Facebook business manager account and their advert types

Dynamic Ads

Facebook Dynamic ad type allows you to promote targeted services or products to customers who are most likely to be interested in them. It can get more information from to website and displays to interested customers who have visited your website before.

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Photo Ads

This is a simple way to get started with Facebook advertising. You can create this type of Facebook Ad with just a few clicks by boosting an existing post with an image from your Facebook Page.

Carousel Ads

A carousel ad is a type of ad that uses up to 10 contents (images or videos) to showcase your product or service. This format can also be used to highlight different benefits of one service or product, a number of different services or products, or even use all the contents together to create one large panorama image.

Slideshow Ads

Slideshow Facebook ads offer an easy way to create short video ads from a collection of images or existing video clips.

They give an eye-catching motion view, just like normal videos, but use less bandwidth, so they load faster because of the low size format. This type of advert allows you to add text and music, select images of stock photos from Facebook`s collection.

Video Ads

This Facebook ad type can show your services, products, or team in action, or they can just be aspirational and provides clear motivation to learn more. It best for most organizations.

Collection Ads

Facebook collection ads type is offered only for mobile devices, it allows you to showcase more than one product that customers can click to buy. isn`t this incredible?

Collection ads pair with Instant Experiences allow customers to buy your products without even leaving the Facebook page. This makes online shopping easy when people are on-the-go and are not ready to leave the Facebook platform.

Messenger Ads

Facebook Messenger ads allow many types of Ad types; Photo ads, video ads, carousel ads, dynamic ads.

This extra placement gives you access to more than 1.3 billion Facebook Messenger users monthly. When creating your ad, simply choose Messenger as the desired placement, you can also include a feature called “Click-to-Messenger”. It includes a call-to-action button that opens a Messenger conversation with your Facebook Page, so Facebook users can have a one-on-one conversation with a customer service representative.

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Instant Experience Ads

Instant Experience ads, formerly called Canvas is a full-screen ad format that loads 15 times faster than most mobile websites.

If you`re using the Facebook Pixel on your website, it automatically adds to your Instant Experience ads to allow full tracking features.

Lead Ads

This type of Facebook ads is limited to mobile devices only because it are specifically designed to make it easy for customers to give you their contact information.

It provides an easy means of collecting newsletter subscriptions, signing someone up for a trial of your service or product, or otherwise allowing Facebook users to ask for more information from you.

#4. Understanding how much Facebook Advertising costs your business

With these 3 Factors:

Advertiser Bid,
Ad Quality and Relevance,
Estimated Action Rates

You will learn how to compete in Facebook Ads, how Facebook auction works, Optimizing Bidding & Budget Allocation.

#5. Adjust audiences, bids, and or creative (visual and copy) regularly.

You can use a feature on Facebook to set up A/B testing within the Business Manager UI!

Finally,

Following these few steps, together with your great ideas and products/services, you can now call yourself a Facebook Ads champion. Your campaigns will be a knockout!