Before you can understand what email marketing is, and find out Free Email Marketing Service available, you need to know what Email means and must have used it to communicate with people, people always ask “what is email marketing?”. Well, be happy because this article answers that question.

Email means Electronic Mail and it is a digital mechanism developed for the exchanging of information or contents through the Internet or intranet communication platforms.

It process of exchange happens by transmission between two dedicated server`s folders (sender and recipient). A sender performs operations like saving, sending or forwarding email messages, whereas a recipient only reads or downloads emails by accessing an email server.



Email Marketing


Email Marketing

Email messages are comprised of three main components, which are:

  • Message Envelop – This part describes the email’s electronic format.
  • Header – The header contains the subject line, sender or recipient information.
  • Body – The body contains message contents like text, photos and or file attachments

Having the idea that an email is an important tool in relation to e-commerce, where it`s used for sending promotional, transactional, and lifecycle messages, then you understand what Email Marketing is all about.

What is Free Email Marketing?

Email marketing is the practice of forwarding marketing messages or tips to clients or prospects via email in order to sell, build loyalty or educate them.

Email Marketing

In every business, building an email list and sending compelling broadcasts regularly gives you a way to retain the traffic you worked so hard to earn by providing subscribers with an incentive to stay in touch.


Why you need Email marketing service for your business

If your e-commerce business has not taken the time to adopt email marketing, then you’re likely leaving money on the table. Remember, According to research made, there are three times more email accounts then there are Facebook and Twitter accounts combined.


You need Email marketing because:

#1 – Email lets you build ongoing clients and customer relationships. Even though Google and other search engines, social media platforms are great for getting discovered by future users, clients and customers, but email remains a unique way to maintain and strengthen existing relationships over time.

#2 – According to a research study, 71% of online users and consumers prefer to buy new products from brands they are familiar with. Since online shoppers are more likely to buy from the websites and brands familiar to them because they’ve formed a relationship with them, Email typically plays a pivotal role in encouraging a client or customer`s reminder for another purchase and beyond.

#3 – Email is incredibly effective at driving sales to many businesses. Certain business or products pair especially well with email marketing and returns are never guaranteed. But over the years, similar research has painted the same picture that email is a high-performing channel that often outperforms the alternatives.

#4 – Email is a primary channel for acquisition and retention. This means that it is relatively unique in its ability to drive the first sale as well as unlock more revenue from your most valuable clients and customers.

#5 – It is less expensive.

Most entrepreneurs pursuing an acquisition or new ideas usually end up disappointed and discover that acquiring customers can quickly get expensive. Email marketing offers a viable way out of the acquisition rat race because it can influence all three growth multipliers at the same time and that`s why it is a good practice to develop a deliberate email marketing strategy when growing and scaling an e-commerce business.

#6 – Email cannot be influenced by third-party gatekeepers. The major aspect of email marketing that continues to grow in importance is that email is not subject to the whims of centralized platforms, where unplanned tweaks to algorithms can completely derail a distribution strategy.

Getting started with Free Email Marketing Service

The first you need as a business or organization is to gather an email list.

Having a website will help achieve this faster (website comes with lots of benefits for your business, click here to create an order for one). There are many ways to build your email list, but embedding an email registration form on your website will not only make it faster but also leverage your existing website visitors. You can also decide to use your social media accounts to gather emails having in mind that before a potential user provides you with her email address, there are a few questions they are likely to consider:

  • What will I gain from submitting my email address?
  • Are they gonna spam me?
  • Is there any form of a special discount when I give my email?
  • Will you make their email address public or sell it?

97% will want to know these before concluding on submitting their email address. Therefore you will have to make it clear to would-be subscribers that they will benefit from subscribing to your email list and you will not spam them, give anyone else their email address, and some other nice ideas for them.

Free Email Marketing Services – Getting started with Email Content

Once you have built a solid email list, it`s now time to start planning your email content. There is a wide range of content you can include in your emails and so many unique formatting options to choose from. There are some email marketing templates that you can use to make work faster and provides many more benefits. Click here to see a list of some of the best and free email marketing templates. Even the best email marketing strategy begins with choosing an email marketing service, establishing a plan to generate registered users and subscribers, and understanding how to send emails legally.

This is much more customizable than other forms of advertising. Therefore you can pass any kind of information and content to clients and subscribers.

Enjoy the power of Email Marketing for your business



NEXT – 7 Facebook Ads Guide to grow any Business

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