Facebook offers most of the most robust options when it comes to advertising options and specific audience targeting. You can use ads to do a variety of things, from growing your Facebook audience to promoting your apps on mobile. This article shows you the simple steps to create a Facebook business page.
Before you can use a Facebook business advertising feature, you must have a Facebook business page, because Facebook has a collection of advertising options that would suit any business advertising, Facebook page features show an in-depth way to target the audiences you want to reach.
If you want to reach more people, be sure to experiment with different ads options from your page to see what gets your business the most results.
Here are the 7 Simple Steps to Create a Facebook Business Page
Visit www.facebook.com/business and then click on Create a Page (at the top right-hand corner). A dialog is displayed showing you Facebook business type options including local business or place, brand or product, and cause or community.
Simply select the type of business for your Facebook Page. If your business type falls into more than one of the category options, then choose the one your customers are most likely to think of when they think about your business.
After selecting your business type, another dialog box appears, requesting further details, like your business name, address, Page category, etc.
After completion of further information, click on Get Started to accept terms and continue.
Prepare the profile photo you want to use to create a Facebook business page, Upload it and also a cover image for your Facebook Business Page. As we know it, a single picture can signify a thousand words, therefore It’s important to create a good visual impression about your business.
Your profile image or logo is uploaded first because it accompanies your business name in search results and when you interact with members, and also appears at the top left of your Facebook Page.
Your profile image or logo will always appear as a square on your Facebook Page but will be cropped to a circle in ads and posts when you upload it.
Next choose a cover photo, the most prominent image on your Facebook Business Page. This image is very important because it captures the essence of your brand and conveys your brand personality. It will display at 820 x 312 pixels on a desktop device or 640 x 360 pixels on mobile. The image must be at least 400 pixels wide and 150 tall.
Finally, click Upload a Cover Photo after you have selected the right image.
Well, at this stage, you are almost done with everything. You`ll be prompted to take a quick walk-through of some few features.
Just like a survey, you will see different sections of the Facebook business page, good features and things you can do with it. So it`s a good practice to follow the steps and learn more. It only takes a few seconds before you can start sharing to your audience.
Click on Add a Short Description, then share brief details or information about your business, tell your customers what they need to know as clearly and concisely as possible. Then click on Save to continue.
Next, create a username for your business by Clicking on Create a Username
Your username can be seen as your vanity URL (kind of a domain name including facebook.com in it), its how you`ll tell Facebook users where to find you on Facebook. You can use up to 55 characters for your username, but make it simple and short.
After entering a username, click on Create Username. A dialog box will appear, showing you the links people can use to connect with your business on Facebook and Facebook Messenger. Then click OK to continue.
Complete all your about information on your Business Page. It is also a good idea to list out information about your Facebook Messenger protocol, such as your customer service reps online hours and estimated response time.
This is important so as to ensure users or customers looking for business will find the information they need on your Page
Click on About (at the left-hand menu of your Facebook Page), on the text field that comes up, you can add or edit your specific business details, like business start date, contact information, and other social accounts details.
Next, click on Edit Story (at the right side of the Page) to provide a detailed description of what your business offers customers and why they should Like or Follow your Page.
Here you can set expectations about how you’ll interact with fans through your Facebook Page for business purposes and to offer compelling reasons for them to engage with you through your page.
To set your business hours and location, click on Edit Page Info (at the top right of the screen) and then click on Save Changes.
To create your first post before sharing your page, click through the tabs (located at the top of the status box) to bring up all the options for adding a new post.
Now you can share valuable information. Invite family and friends to like the Page. Use other channels, like your website, Twitter, to promote it. Add a follow us logo on any promotional material or email signature. If you`re comfortable with it, you can even ask your customers to review you on Facebook, too.
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