Facebook Ads: Social Media Marketing is a powerful advertisement option that some business owners haven`t realized. In this article, I will expose some of my Facebook ads secrets using Facebook group services and this will help grow your business.
When it comes to Social Media Marketing, Facebook is a powerful tool. You can create awareness on Facebook by Building a Facebook Business Page to create a Facebook Ads campaign, prepare a Facebook Ads Campaign proposal for business, create a Facebook post for Selling on Facebook.
Using Facebook Group to Grow a Business
There are 2 (two) types of Facebook groups and they are Open group and Closed group.
The Facebook open group instantly accepts members when invited and allows any member to post and respond to threads.
The Facebook open group does not have the same quality of users as a closed group. When you post content on an open group, it will be seen by all of your friends.
In a Facebook closed group, you need to apply to join and wait for an admin to approve your invite. Facebook closed group is typically filled with quality members because admins do a great job of banning anyone that posts inappropriate contents, and this allows the group to grow and thrive.
When content is posted on a closed group, it`s only visible in the news feed to the members of that specific group alone.
Now that you understand how Facebook groups work, there are lots of ways you can utilize these services like selling on a Facebook group, create awareness of your products and services (grow a business), create more traffic for your websites and many more.
7 secrets to utilize the power of Facebook group to grow a business
#1 – Optimize your personal profile to make yourself look awesome. Although your personal profile may not get as much visibility, its still important that you look presentable for people to do business with you.
#2 – Choose the right groups to join – You can start by searching on Facebook for the most common keywords associated with your target audience.
You may be confused about which group to join from the search result but you should focus on groups with these qualities: Group with more than 4000 members, closed groups, groups with a good purpose (read the group`s description), check the type of members (check some members profile to see if they are the right people to associate with).
#3 – Join at least 15 + groups that fall to your target audience and have good members engagements.
Practice the previous ways but remember that not every closed group will have good members engagement.
#4 – Observe what happens in the group immediately you`re approved. Find out if there are different members posting to the group or just one person, more quality post updates to the group regularly.
This way you are sizing up the group`s engagement and then you know what kind of awareness or brand you can start creating for yourself, to grow a business.
#5 – Create a value post, this can be a clickable link to your website or blog (just like Facebook Ads Call-to-Action button link). Remember that your goal is to engage people, deliver value through conversation and double your website traffics.
#6 – Find the most active admins in the group. Send them good messages to remind them that you just joined the group.
#7 – This is my best practice. Sometimes I decide to play a game in the group, not ignoring their rules. I may set up 3 different banners or logo designs and ask for members opinions and feedbacks or post a random question and include a free download gift.
The goal is to include a logo of the business name in any designs or questions posted.
Try these secret strategies and let us know the result you get.
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